Our Services

Tailored, not generic.

Expert-level BDC training and coaching for sales and service — virtual or onsite, in English and French.

Tailored Approach

A customized blueprint built around your dealership's culture and market.

Multilingual

Programs delivered in both English and French.

Onsite or Virtual

In-classroom or via Zoom — built around your team.

Four Core Programs

Built for the way dealerships actually run.

Program 01

MOST POPULAR

BDC Manager Elite Coaching Program

Our most popular program — built hundreds of BDC managers and agents across every experience level.

  • Coaching & Leadership
  • Effective Communication
  • Emotional Intelligence
  • Time Management
  • Strategic Thinking
  • Problem Solving

Program 02

BDC Sales Coaching

Focused on the inputs that drive long-term, sustainable results — with a target of a 12–15% sold closing ratio.

  • Coaching & Leadership
  • Process Improvement
  • Call Scripting
  • Daily Workflow
  • Marketing Channels
  • Surgical Reporting

Program 03

BDC Service Coaching & Development

10 touch-point campaigns built to generate revenue and retain guests long after the sale.

  • Revenue-Generating Activities
  • Customer Retention & Loyalty
  • CSI Processes
  • Shop Loading
  • Phone Skills
  • Appointment Setting
  • Reporting & Pay Plans
  • Leadership Coaching

Program 04

Consultation In-Dealership

An industry expert just a phone call away — complete peace of mind across every aspect of your BDC.

  • Tech Stack Audits
  • Vendor Support Calls
  • BDC Performance Audit
  • Phone System Audit

Authored the industry-leading procedure "The Process of Building a BDC."

The BDC Alchemy Approach

Assess. Design. Implement.

1

Assessment

Needs-analysis, process audits, and interviews to reveal the root causes — not just the symptoms.

2

Co-Designed Roadmap

A training roadmap built around your goals, your team, and your market.

3

Implementation

Hands-on coaching — onsite or virtual, English or French — built for sustainable results.

Not sure which program fits?

Connect with Shawn — he'll point you to the right starting place.

Book a Consultation