BDC AlchemyBDC Alchemy Inc.

BDC Growth Expert · Elite Coach

We help you thrive,
not survive.

Architecting revenue-generating BDCs for modern dealerships.

Shawn Armorer, founder of BDC Alchemy Inc.
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Two Decades+

Years of Experience

$100M+

BDC Revenue Generated

100s

BDC Agents Coached

3

Continents Reached

Shawn Armorer speaking at an industry conference

The BDC Alchemist

Shawn Armorer

Founder, BDC Alchemy Inc.

With over two decades of automotive experience and over $100M+ generated, Shawn Armorer is recognized as one of North America's top BDC strategists and thought leaders. He has held senior roles across some of Canada's largest dealer groups and has coached dealerships across North America, Poland, and Trinidad & Tobago.

His no-nonsense, process-driven philosophy blends deep industry understanding with hands-on coaching — ensuring each dealership's unique culture and market realities are fully addressed.

Read Shawn's Full Story

The 4 Core Programs

Tailored programs for every BDC need.

Available virtual or onsite. Delivered in English and French. Tailored, not generic.

BDC Manager Elite Coaching Program

His most popular program. Has developed hundreds of BDC managers and agents across all experience levels.

  • Coaching & Leadership
  • Effective Communication
  • Emotional Intelligence
  • Time Management
  • Strategic Thinking
  • Problem Solving

BDC Sales Coaching

Focused on the inputs that drive long-term results. Target: 12–15% sold closing ratio — working hand-in-hand with your BDC teams and managers.

  • Coaching & Leadership
  • Process Improvement
  • Call Scripting
  • Daily Workflow
  • Marketing Channel
  • Surgical Reporting

BDC Service Coaching

The customer journey begins after the sale. Built on 10 touch-point campaigns designed to generate revenue and guest retention.

  • Revenue Activities
  • Customer Retention
  • CSI Processes
  • Shop Loading
  • Phone Skills
  • Appointment Setting

Consultation In-Dealership

An industry expert just a phone call away — providing guidance across all BDC aspects for complete peace of mind.

  • Tech Stack Audits
  • Vendor Support
  • BDC Performance Audit
  • Phone System Audit
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How It Works

A proven process. A tailored result.

1

Assessment

We begin with a diagnostic phase: needs-analysis, process audits, and stakeholder interviews to identify root causes — not just surface issues.

2

Co-Designed Roadmap

Based on the assessment, we co-design a training roadmap fully aligned with your dealership's goals and culture.

3

Implementation

We execute onsite or virtually — in English or French — with hands-on coaching that delivers measurable, sustainable results.

Trusted by Leading Dealerships

Dealer groups and manufacturers Shawn has worked with.

Cavender Auto GroupStreet VW of AmarilloBristol HondaLange & Fetter FordStephen WadeHonda ZimmermanInternational AutosSpinelliDilawriHGregMercedes-BenzLe Groupe GravelMaverickMcGrath ImportsStrickland'sCavender Auto GroupStreet VW of AmarilloBristol HondaLange & Fetter FordStephen WadeHonda ZimmermanInternational AutosSpinelliDilawriHGregMercedes-BenzLe Groupe GravelMaverickMcGrath ImportsStrickland's

Client Success

What dealership leaders say.

"I will sing the praises of Shawn Armorer all day long! He worked tirelessly with our team at the dealership to develop our people, both personally and professionally. We saw excellent results because of this and his unique approach to coaching based on his vast experience. I VERY HIGHLY recommend Shawn."

Aaron Lange

Owner, Lange Ford · Ontario

"One of the best business decisions I have made! Working with BDC Alchemy to open our own Fixed BDC made the project as seamless as possible. I would HIGHLY recommend Shawn and BDC Alchemy for a complete start up or to help tweak an already existing product! Love this company."

Allie Peters

Regional Fixed Ops VP, Cavender Group · Texas

"The Sisbarro Dealerships in New Mexico have had the unique opportunity to work with Shawn Armorer as an Automotive Business Development Consultant, and the experience was outstanding. Shawn brings a deep understanding of dealership operations and customer engagement that immediately delivers results. His approach is both data-driven and practical. He communicates effectively, keeps the team focused, and genuinely cares about helping businesses grow."

Rick Nezzer

Director of Marketing, Sisbarro Dealerships · Las Cruces, NM

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Ready when you are

Ready to transform your BDC?

Connect with Shawn to discuss your dealership's unique needs.

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Mon–Fri 9am–6pm · Virtual or Onsite · North America & Overseas

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